Sydney, Australia – 28 Jun, 2016 - Digital Data Communications Group (DDC), the German-based manufacturer of high-quality networking, security and other computing products, has expanded operations in ANZ with the appointment of Elly Lin to the role of regional manager. The company sees strong opportunities for growth in the region, partly due to the Ingram Micro acquisition of DDC’s existing distribution partners Connector Systems.
Lin will be based between the company’s APAC headquarters in Taipei, the family home on Queensland’s Gold Coast and will also maintain a presence in Sydney to coordinate sales and distribution between Connector Systems/Ingram Micro, as well increasing interaction with the company’s long-term partners WES Components, who are based in Ashfield.
“While sales in Australia and New Zealand have been increasing slowly but steadily for the past couple of years, we really see strong opportunities for growth now, especially since the new arrangement has been put in place with Ingram Micro,” said Amanda Chen, owner and CEO of DDC. “We work with Ingram across Germany, where our operations are based, so we know the company and systems very well, and think we can really do a lot to strengthen our position across ANZ.”
Ingram Micro will carry DDC’s premier brand, LevelOne, which features a range of sophisticated IP surveillance cameras as well as routers, switches, media converters and other networking components.
Andrew Craze, country manager for Australia at Connector Systems, said: “We've had great success supplying LevelOne gear as part of larger wifi and wireless backhaul projects we're involved in. Many of our partners are deploying LevelOne IP cameras, PoE solutions, industrial switches and more. This speaks to the quality and reliability of the LevelOne products. LevelOne products offer higher margin for partners than many other networking brands, backed by great support from DDC."
Elly Lin expands on this point: “Our main objective as a manufacturer of networking products is to innovate. We are always trying to enhance our existing solutions, or come up with new ones. You have to keep moving in this industry, anyone that is standing still gets left behind. That is particularly important now, as more and more enterprise in Australia moves to virtual and cloud-based solutions. We have to keep innovating to provide solutions that others haven’t thought of yet.”
Connector Systems will carry LevelOne products in New Zealand for the first time by the start of Q3. Mark Dasent, NZ General Manager at Connector Systems, said: “We see this as a good opportunity, as Level One is a recognised brand and positioned very well in the SMB space, which suits a large part of the NZ market that both Connector Systems and Ingram Micro resellers service.”
The company will also be offering resellers extra incentives through Ingram Micro’s Nitro Rewards program.
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